A good, coherent brand design is an excellent way to add instant credibility to your startup. A well-planned logo and consistent brand appearance will help your company feel more established and professional.
Five Reasons to Care About Your Startup’s Brand Design
A brand is “The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.” – David Ogilvy, Author of On Advertising
1. Instant Credibility
Good, coherent brand design adds instant credibility to your startup. No matter what size your company is right now, a well-planned logo and consistent brand appearance will help your company feel more established and professional.
2. To Formalize a Voice & Personality
Developing a brand forces you to define who you are, where you currently stand and where you want to go. This allows you to formalize a voice and personality for your startup that customers and investors will recognize going forward.
3. To Stand Out
Your brand is what separates and distinguishes you from the competition, both within your industry and the startup community as a whole. Standing out will help to attract more funding, media attention, recognition from the public and customers.
4. To Communicate More Clearly
Startups are often founded on highly specific and unique ideas or products. Complex ideas need to be clearly explained to both customers and investors. Good brand design cuts through the clutter and communicates nuanced ideas in a coherent, easy-to-understand manner.
5. To Create a Foundation
A good brand foundation allows for growth, which is the ultimate goal of any startup. When a brand and its elements are planned with this in mind from the beginning, there is far less improvised 'thinking on the fly' when it's time to scale up your marketing efforts.