EPISODE
24
Video Marketing For Startups
Make a video to clarify your product, show off your brand personality and strengthen your pitch while putting a face to your company’s name. A short, well-produced video helps instill trust in your company and connects you to your audiences.
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Videos are a simple, effective marketing tool for your startup to build its brand, business and voice and the video production studio at 321 McDermot Avenue is a state-of-the-art digital suite with motion capture technology and all the software to make your video pop.
An ‘explainer’ video clarifies your product, shows off your personality and strengthens your pitch. A well-made explainer video can put a face to your company’s name, instill a sense of trust in your products and help connect you to your audiences. People will understand your product and services better when they see you explain what problem you solve and why they should choose you over the competition.
The explainer video for former Innovation Alley business Pricerazzi offers an example of an effective use of video to introduce a product.
Explainer videos are multi-functional, appropriate for any industry or business concept and easily modifiable down the line if you make adjustments to your product or service.
Remember to have a simple, concise message and keep it short – between one and two minutes is plenty. Produce the video with your target audience in mind, be sure to use keywords in the video’s description and always include a call to action at the end.
Email enyarku@northforge.ca to get your video started at our studio and click here to find out more about the digital and physical assets available in Innovation Alley.
